Dr. Kate Webster, Ph.D.
DBS, Inc. Dr. Webster serves as Chief Statistician of Marketmodels, Inc. She has worked with MarketModels since 2003, providing statistical analysis toward the development of predictive and segmentation models that include analysis into acquiring new customers, selling additional products or services, retaining existing Customer base, increasing possible usage, converting leads to orders-orders to dollars, predicting future customer behavior, determining the size and success of a campaign, and segmenting populations for campaign management and marketing strategies. Her training is in multivariate statistics and research methods including Discriminant Function Analysis (DFA), Logistic Regression, Factor Analysis, Structural Equation Modeling, Canonical Correlation, and MANOVA/MANCOVA. She also has training in Power Analysis, Parsimonious Models, and Evaluation Research, all of which facilitate complex model development that is fast, cost effective, and statistically valid. Dr. Webster obtained a Bachelors degree in 1995 from the University of Alaska Southeast and a Ph.D. in Experimental Psychology at the University of Rhode Island (URI) in 2001.